In Wirobrajan, Yogyakarta, a modest pavilion on Puntadewa Barat Street blends the warm aroma of bakmi with soft jazz melodies. Bakmi Maju Tak Gentar is more than a food stall—it is a creative space for art, nostalgia, and honest conversation.

Behind it is Sella Ayu Saraswati, a young culinary entrepreneur and Management student at Universitas Terbuka (UT). Raised in a family rooted in the arts, Sella brings creativity and emotional warmth into her business. Her goal is simple: visitors leave not only full, but inspired.

UT’s flexible distance-learning system allows Sella to study management while running her business and organizing art exhibitions. She collaborates with local vocational school youth and creates inclusive spaces for young artists to grow.

One highlight was the 2025 exhibition “Memori Papila”, celebrating childhood memories through simple food. Affordable bakmi, traditional snacks, and food-themed artworks invited visitors to reconnect with nostalgia and home.

Sella’s initiative reflects SDG 4 (Quality Education) by giving young artists a platform to learn and exhibit, and SDG 8 (Decent Work and Economic Growth) by supporting the local creative economy.

In Wirobrajan, Sella is not just serving bakmi—she is building a warm future for Yogyakarta’s creative community through education, art, and opportunity.