The organizational culture established in Universitas Terbuka’s Strategic Plan is built upon the values of Leading Quality, Integrity, Innovation, Accessibility, Relevance, and Accountability (KIIARA).

These values are defined as follows:
1. Leading Quality: UT’s products and services are of excellent quality and meet the expectations of all stakeholders.
2. Integrity: Every member of the UT community upholds ethical principles and high standards of professionalism.
3. Innovation: Every member of the UT community is committed to continuously improving systems, products, and services through innovation.
4. Accessibility: Every program is accessible to all members of society, regardless of geographical location, place, or time constraints.
5. Relevance: Every program is designed and implemented to address the needs of society.
6. Accountability: Every program is carried out responsibly and transparently.

The values of Leading Quality, Integrity, Innovation, Accessibility, Relevance, and Accountability are cultivated throughout UT to develop employees who demonstrate strong institutional commitment, high productivity, and the ability to adapt to organizational change. As a learning organization, UT continuously encourages its staff to learn, grow, and improve.

As a university serving a large student population across Indonesia and internationally, while operating in a rapidly changing environment, UT is committed to developing resilient employees who are capable of adapting to change and creating high-quality products and services.

Student Values
UT also promotes three core values among its students: independence, honesty, and discipline. These values are continuously introduced and reinforced as the foundation for successful learning.

Independence is essential in an open and distance learning system, where students are expected to take responsibility for managing their own learning.

Honesty is a fundamental value in independent learning, as students are largely responsible for maintaining academic integrity and exercising self-discipline throughout their studies.

Discipline is equally important for success in open and distance learning. Without strong discipline, students may find it difficult to manage their study time and learning strategies, which could delay their academic progress or prevent them from completing their studies successfully.

By instilling these values, UT aims to equip students with the character and mindset needed to become responsible, independent, and lifelong learners.